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Design is where logic meets feeling. I blend intuition, insights, and experimentation to turn ideas into things that connect visually, emotionally, and strategically.
I don’t believe in “small projects.” I believe in ideas that matter. Whether it's a tiny post or a full rebrand, I’m here to make meaningful work and keep learning while I’m at it.
I approach design like a mad scientist with a brand book... curious, intentional, and always a little unhinged (in a good way). I use emerging tools and bold ideas to design equal parts scroll-stopper and strategy. Whether it's AI-assisted design, experimental visuals, or something that starts as a joke and ends up in the next all-hands deck, I’m always chasing the intersection of taste, tech, and what actually moves people.
TLDR; I shape how brands show up–
clever, consistent, and built for the speed of the scroll.
Every good idea starts with curiosity. I dig into audience behavior, cultural signals, and brand truth to figure out what actually matters—and what just looks like it does. This phase sets the vibe (and the strategy) for everything that follows.
Once the dots are on the board, I connect them. I build creative roadmaps that align with business goals and brand guts. Whether it’s a campaign, rebrand, or content rollout, it all starts with a sharp POV and a plan that doesn’t feel like homework.
Here’s where the ideas get dressed. I use whatever tools the story calls for yes AI, Figma, motion, memes, sticky notes, whatever moves the needle and the people. Every output is designed to stand out, stay smart, and still get approved (usually).
Dirk Dallas, CAVAD